The COVID-19 pandemic has significantly influenced the popularity of sex dolls in New Zealand. Lockdowns, social distancing, and restrictions on in-person interactions led many individuals to seek alternative means of companionship and intimacy. Sex dolls became a viable solution for those experiencing loneliness or unable to engage in traditional relationships during the pandemic. Moreover, increased awareness and acceptance of adult products contributed to a surge in interest. The pandemic also accelerated online shopping, making discreet purchasing easier and more accessible for New Zealanders. Manufacturers and suppliers observed a spike in demand, prompting innovations in product realism, customization, and affordability. Additionally, the health and safety concerns associated with human contact during COVID-19 made sex dolls an appealing option for maintaining intimacy without risk. As restrictions ease, the trend continues, with many owners appreciating the comfort and companionship these products offer. Overall, the pandemic has played a pivotal role in normalizing and expanding the market for sex dolls in New Zealand.